AI First Workshops by Franz Enzenhofer

AI workshops that leave you with working apps, processes and automations, No-Coders with working apps, Managers with new AI employees, and a real understanding of AI.

Hands-on. No bullshit. Open in Vienna, in-house at your company.

500+ trainings on 4 continents. Coding since 1986.

  • Bring a laptop and your real work.
  • Leave with apps, automations and agents you built yourself.
  • No coding required. Ever.
See the October dates All workshops

Trusted by teams from Red Bull Media House, Coca-Cola and Stiftung Warentest. Clients and workshop teams include Red Bull Media House, Coca-Cola, Stiftung Warentest, Bayer, Österreichische Post, karriere.at, Zurich, AutoScout24, ImmobilienScout24, GoStudent, Storyblok, Refurbed, TourRadar, Die Presse, KURIER, Dorotheum, marktguru, Doka, Tractive, GeoGebra, Preply, ServusTV, NETCONOMY, niceshops, wikifolio, Eversports and Journi.

Booking now · Vienna · October 2026

AI Computer Use - From Zero to Your Own App

One day. Laptop in, working things out: a game, a website, a real app with AI inside, live dashboards, automations. All built by you. None of it code.

  • Wed 14 Oct · Vienna · AI Computer Use
  • Thu 15 Oct · Vienna · SEO + GEO content system

09:00-18:00 · English · max 12 · lunch included · runs from 5 bookings, full refund if it does not run

Team members who had never touched any code were immediately able to create AI-driven business applications with just a few prompts. Total recommendation.

Patrick DaineseCEO, marktguru Deutschland
Book a seat Can't make October? Get the next date
About

Franz Enzenhofer

Franz Enzenhofer explaining during a workshop session

Coding since 1986, on a half-broken C64. Web since 1998. SEO since 2004. AI First since 2022.

  • Took a people-search engine from 2 markets to 11 and 90M monthly visits - 90% of it from SEO - into the top 10 websites of its era.
  • VP Growth at a London fintech, 2019.
  • Clients from Red Bull Media House and Coca-Cola to Stiftung Warentest, Bayer and Österreichische Post.
  • Author of “Understanding SEO”. First edition sold out in a week and a half, reviewed in c’t 4/2018.
  • In-house workshops in Austria, Germany, UK, Scotland, Spain, Portugal, Italy, Poland, Bulgaria, Sweden, India, US, Peru and Colombia.
  • Speaker at SEOkomm, WeAreDevelopers, Fifteen Seconds Festival, Startup Week, Werbeplanung.at Summit, WordCamp Vienna and the JETZT conferences.
  • Organizer of viennaJS from 2012 to 2017, growing it from 195 to 2,079 members. Also ran the Growth Hackers Meetup Vienna.

With very high probability I’m the most successful SEO in Europe, unique visit wise.

Franz, on fullstackoptimization.com

The mission: get people to actually use this stuff. Not slides about AI - real, working results you build with your own hands.

As seen in
25+Years on the web
500+Trainings delivered
100+Businesses consulted
4,000+Books in readers' hands
10×-100×Reported impact
Work with me · [email protected]
Classical SEO & GEO

Looking for classical SEO or GEO?

Before AI First there was - and still is - SEO. Under FullStackOptimization, ranking sites since 2004, and now GEO too: found inside AI answers, not just on Google.

  • Technical, content and architecture SEO that compounds for years
  • GEO - visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews
  • 20+ years, 100+ businesses, startups to household names
See FullStackOptimization.com
AI Workshops

Open or in-house for your company

Pick a topic, or we tailor a program around your real work.

Small groups, max 12. New dates go to the newsletter first. If an open workshop misses its minimum, everyone gets a full refund.

AI First Transformation

A custom program for your whole organization.

You walk away with
  • Leadership and teams on one shared AI First way of working
  • Your real workflows automated, not demo ones
  • Working AI prototypes, built during the program
  • Tailored to your stack, your tools, your use cases
In-house · 2 to 3 days · on-site or remote Design your rollout

AI Computer Use

Zero to your own solution in a day. Bring a laptop - no coding experience required.

You walk away with
  • A real workflow of yours, turned into a working first version
  • A playable game, a published website, a live app with AI inside
  • Dashboards and automations built from your own data
  • A safe sandbox desktop and a repeatable method for the next build
Oct 14 · Vienna · €799 + VAT Book Oct 14 in Vienna

OpenClaw - your own AI agents

The open-source agent framework (160k+ GitHub stars) on your own server.

You walk away with
  • Your own agent running 24/7 on your own server
  • Wired to WhatsApp, Telegram, Slack or Discord
  • A prepaid server for a month and API tokens to start
Next date via newsletter Get the date

GEO - how AI search finds your content

Get found inside AI answers. Every step of the SEO process, executed with AI.

You walk away with
  • A live website, published and indexed before you leave
  • A market map and search demand model from real data
  • An automated publishing pipeline: text, images, data
  • Search Console plus AI citation tracking
Oct 15 · Vienna · €799 + VAT Book Oct 15 in Vienna

AI SEO Workshop

Bring AI into search. For teams that already live in SEO.

You walk away with
  • Content generation at scale, running when you leave
  • AI-assisted video production
  • Analytics dashboards built, tested and launched in the room
On request Bring AI to your SEO

LLM SEO / GEO for teams

Hypothesis-driven optimization for ChatGPT, Perplexity and Google AI Overviews.

You walk away with
  • A content experimentation framework your team runs itself
  • A tested method for a channel that moves every month
  • The early-mover advantage, while it is still available
On request Get into AI answers

Business Goal SEO Workshop

The classic All-In workshop, cross-department, built on a full analysis of your site before we start. One agreed hard business goal.

You walk away with
  • A live, prioritized list of SEO tasks and processes
  • Commitment from the teams - not a document nobody reads
  • Established, measurable SEO KPIs
  • The analysis behind it: SWOT, onpage, web performance, traffic, offpage, CTR, content
In-house · usually 2 days · cross-department Set a business goal

In-house SEO Training

For teams that already have SEO responsibilities and want to deepen them. Aimed at one department: Dev, Product, Content or Marketing.

You walk away with
  • Content that works for search engines, the business and the users
  • How to build a web property from scratch, SEO-wise
  • Technical SEO quality assurance and editorial SEO processes
  • Google Search Console training, SEO project management, becoming a searched brand
In-house · 1 day · per department Train your team
For teams

Company workshops, built around your team

Custom in-house AI First programs - one day to several, on-site in Vienna or remote. No generic slide decks.

  • Leadership and teams aligned on one shared way of working
  • Your people build real internal tools, automations and agents
  • Tailored to your stack, workflows and use cases
  • One day to several · on-site in Vienna or fully remote
Talk to Franz about an in-house workshop
Clients

Trusted across SEO, GEO and AI

Client results, from the consulting side of the house. Workshop reviews are further down.

After a single - one day - insanely intensive workshop with Franz we quintupled our organic visitors on www.everbill.com during the following year.

Gerald AichholzerCo-Founder, everbill

Franz consults us since our start-up days. Now we are the market-leader. Search is one of the reasons we are the market-leader.

Klaus HofbauerCIO, karriere.at · SEO engagement

I am extremely happy with the SEO project and the outcome of the relaunch. Your handling of the challenging situations was extremely professional. You can use Stiftung Warentest and me as a reference - the quality rating: very good!

Julia BönischDigitale Transformation, Stiftung Warentest · SEO engagement
Logos of SEO, GEO and AI clients Franz Enzenhofer has worked with over the years
Reviews

What participants say

Franz's workshops are a fixed appointment for me at this point. I basically book them blindly because I know they will be incredibly valuable.

The amount of content he delivers in a single day is honestly impressive - you'd rarely get that much input elsewhere in a whole week. He answers every question and is extremely generous with his knowledge.

R. LebAI Computer Use · Feb 2026

The workshop was really brilliant! You far exceeded my expectations! Practical, to the point, and it had a lasting effect on my way of thinking. I now ask the AI first, before I begin a task - rather than halfway through. A real enrichment!

Elena RosaDigital Product Manager, Aktionsfinder

Franz did an outstanding job facilitating the workshop. It completely changed how I think about turning ideas into reality. It was empowering to see how quickly concepts can become working solutions, even without any coding skills.

Tanja WassermairAI Computer Use · Feb 2026

Even though I work with AI systems day in and day out, the course with Franz Enzenhofer turned out to be a real eye-opener. Team members who had never touched any code were immediately able to create AI-driven business applications with just a few prompts. Total recommendation.

Patrick DaineseCEO, marktguru Deutschland

The AI tasks were especially fun & I'm proud to say I've been using megaprompts from the same day I left the workshop and noticed how much it's impacted my work in a positive way.

Alenka BajcJunior SEO Specialist, Eurosender

Performance diagnosis, AI SEO Workshop: SEO Expertise 98, Nice Guy 100, AI First 100, Workshop 100, Overall 100. Yeah, it was really nice, and I did a lot of promotion for the workshop afterwards.

Wilfried LadenhaufLead Web Developer, Styria Media House
Open source

Open source, by Franz and his Claw, Arthur Ficial

apfel

AI software, created by AI.

The free AI already on your Mac. A pipe-friendly UNIX tool and a local, OpenAI-compatible server on Apple's on-device model. No API keys, no cloud, nothing leaves your machine.

6.3k stars on GitHub
Starred & followed by engineers from
  • Google
  • Apple
  • Sony PlayStation
  • Microsoft
  • Netflix
  • Spotify
  • NVIDIA
  • Stripe
  • Shopify
  • Amazon
  • Meta
  • Vercel
brew install apfel Get apfel · apfel.franzai.com
Contact

Get in touch

Workshop for your team, on-site or remote? Or just talk AI and GEO? It is me who answers, usually within a day.

Email
[email protected]
Based in
Vienna, Austria, EU
Operates
Worldwide, on-site or remote
Clients
fullstackoptimization.com
Email Franz · [email protected]