Hands-on. No bullshit. Open workshops and in-house programs for teams.
I'm Franz Enzenhofer - on the web since 1998, SEO since 2004, AI First since 2022. I run open workshops in Vienna and in-house programs for teams, from a single day to several: AI Computer Use, GEO, and AI agents. You bring a laptop and your real work; you leave with apps, automations and agents you built yourself. No coding required.
Trusted by teams from Red Bull, Zurich and GoStudent. Clients and workshop teams include Red Bull, Zurich, GoStudent, Storyblok, Refurbed, TourRadar, Stiftung Warentest, ImmobilienScout24, Tractive, GeoGebra, Preply, ServusTV, marktguru, Geizhals, Doka, karriere.at, NETCONOMY, Kurier, Dorotheum, NetDoktor, niceshops, Coffee Circle, Österreichische Post, Tripmakery, Eversports, Wikifolio and Journi.
On the web since 1998. First SEO project in 2004. All-in on generative AI since 2021, and in 2022 I turned my company FullStackOptimization AI First. Author of “Understanding SEO”, with 500+ trainings delivered across Europe - for startups, large corporations, e-commerce and public institutions.
The mission now is simple: get people to actually use this stuff. Not slides about AI - real, working results you build with your own hands and use the next day at work.
Before AI First there was - and still is - SEO. Under FullStackOptimization, Franz has been ranking sites since 2004, and now does GEO too: Generative Engine Optimization, so you get found inside AI answers, not just on Google.
The workshops I give, open in Vienna or in-house for your company. Pick a topic, or we tailor a program around your real work.
Small groups, max 12, for real attention. New dates go to the newsletter first, and if an open workshop does not reach its minimum, everyone gets a full refund.
A custom program for your whole organization. Align leadership and cross-functional teams on one shared AI First way of working, automate real workflows, and build working AI prototypes during the program.
From zero to your own solution in a day: apps, automations, agents, dashboards, even games. Developer thinking, debugging and context engineering, all hands-on. Bring a laptop, no coding experience required.
Set up the open-source AI agent framework (160k+ GitHub stars) on your own server and connect it to WhatsApp, Telegram, Slack or Discord to run 24/7. Includes a prepaid server for a month and API tokens to get started.
Get found inside AI answers. ChatGPT, Gemini and Claude are the first stop for millions now. From audit to AI-ready content to a roadmap you take home. GEO is young and moves fast, so we treat it as experiment, not dogma.
Bring AI into search: content generation at scale, AI-assisted video, and analytics dashboards you build, test and launch during the workshop. For teams that already live in SEO.
Hypothesis-driven optimization for ChatGPT, Perplexity, Google AI Overviews and AI search agents. Build a content experimentation framework for this fast-moving channel and take an early-mover advantage.
Custom in-house AI First programs - from a single day to several, on-site in Vienna or remote anywhere. No generic slide decks: we build, together with your people, around the work they actually do.
Franz's workshops are a fixed appointment for me at this point. I basically book them blindly because I know they will be incredibly valuable.
The amount of content he delivers in a single day is honestly impressive - you'd rarely get that much input elsewhere in a whole week. He answers every question and is extremely generous with his knowledge, even sharing insights from his own personal projects that are easily worth far more than the workshop itself.
The workshop was really brilliant! You far exceeded my expectations! The training was practical, to the point, and had a lasting effect on my way of thinking. I now ask the AI first, before I begin a task - rather than halfway through. A real enrichment!
Franz did an outstanding job facilitating the workshop. It completely changed how I think about turning ideas into reality. It was empowering to see how quickly concepts can become working solutions, even without any coding skills.
Even though I work with AI systems day in and day out, I decided we should do a course with Franz Enzenhofer - and it turned out to be a real eye-opener. Team members who had never touched any code were immediately able to create AI-driven business applications with just a few prompts. Total recommendation.
The AI tasks were especially fun & I'm proud to say I've been using megaprompts from the same day I left the workshop and noticed how much it's impacted my work in a positive way.
Performance diagnosis, AI SEO Workshop: SEO Expertise 98, Nice Guy 100, AI First 100, Workshop 100, Overall 100. Yeah, it was really nice, and I did a lot of promotion for the workshop afterwards.
AI software, created by AI.
The free AI already on your Mac. A pipe-friendly UNIX tool and a local, OpenAI-compatible server built on Apple's on-device model - no API keys, no cloud, nothing leaves your machine.
Want a workshop for your team, on-site or remote? Or want to talk AI and GEO? Write me. It is me who answers, usually within a day.